How do you transform a breakthrough scientific discovery into a scalable business? Most startups fail not because they couldn’t build the product, but because they built something the market didn’t want. This course provides a rigorous, data-driven framework for navigating the “Product-Market Fit” (PMF) journey.
Moving beyond academic theory, students will learn to validate their research through the lens of customer discovery, structural scalability, and investor psychology. The course culminates in the art and science of the Pitch, teaching researchers how to translate complex technical milestones into a compelling narrative for venture capital.
We then shift to a macro perspective, dissecting the European startup & scaleup landscape focusing on spin-offs.