Rupert is a 30-year veteran of the global semiconductor industry, and has previously held senior roles in both start-ups and prominent trans-national companies. He is CEO of UltraSoC, a UK-based start-up. Before joining UltraSoC he was VP of Strategic Marketing at Mindspeed following that company’s acquisition of Picochip (now part of Intel), where he had served as VP of Marketing. His CV also includes spells at first:telecom, Arthur D Little and Analog Devices, where he played a key role in the development and mass-market adoption of digital subscriber line (DSL). Rupert is a Fellow of the IET, FRSA and has an MBA from IESE in Barcelona.